The NO-AD brand, marketed by Sun & Skin Care Research (SSCR), is launching a new Skin Care product line that includes anti-aging body lotions with SPF – and its the first in the mass market with this type of product, the brand says.

No-Ad is sold at mass market retailers across the U.S., including Walmart Att 46 cents per ouce, the brand says the new products are half the price of its competitors in the skincare/SPF category.

The new products include: NO-AD Prevent & Repair and NO-AD Prevent & Brighten. Both are multifunctional products that contain a premium blend of vitamins, antioxidants, and SPF 15 broad spectrum protection.

Both new products are sold as a lotion, in a bottke with a spray pump; as well as a spray, with a push-down actuator cap.

Stuart J. Straus, CEO, SSCR, says that when most consumers think about “anti-aging protection,” they think of a product just for the face. “Beauty is more than face deep,” he said. “No matter how much attention you give your face, it’s the constant UV skin damage to your neck, chest, arms, and legs that can give away your age. It’s why you need to apply body lotion daily to any exposed skin. This need for total body skin care — an all-day, all-the-time, anti-aging lotion that delivers SPF 15 protection — is precisely why NO-AD jumped into the highly competitive skin care category.”